Case Studies

We've curated experiences for some of New Zealand's most well-loved brands. In fact, we've brought to life many of the events that got them there!



XBOX: A VIP XBOX One Launch Experience

XBOX NZ was first in the world to launch the new XBOX ONE.

From the cutting-edge XBOX One consoles, dining and lounge space bathed in eerie green, to wait-staff and crew dressed as zombies. The make-up alone was sensational. 

Ed Hardy (Hollywood) New Zealand launch

When the legendry Hollywood fashion label Ed Hardy launched in NZ, Events Direct were the event managers of choice. We were contracted to design an event that would showcase this Hollywood icon. 

- 250 VIP Guests

-  Adam Saaks international fashion cutter to the stars

-  Design and co ordinate Ed Hardy fashion show

-  Room design and production

-  Co ordinate technical elements

-  Source and manage live entertainment

-  Create living mannequin's

- Body painting clothes

- Promotional video production of the launch

Big Fish Super Yacht Launch

2 days = 3 events


1. International VIP launch
2. Boat builders and contractors
3. Local VIP, media & celebrities  


- 2 week project lead time

Room dressing

- NZ's top entertainers and DJs

- Fashion show with Trellis Copper and Haliwood

- Cultural welcome

- Dances

- Laser show

Gillette Venus Breeze Volleyball Challenge

- Event concept and design

- Source event site

- Liason with council

- 3 weeks lead time from council approval to launch

- 800 players

- 3 beach volleyball courts 

- 120 cubic meters of sand

- Grandstand seating

- Crowd control

- Promotional shaving tent and crew

- On-site food and beverage suppliers

- Sponsor management

- Celebrity management 

Planet 2010

2 day business and public telecommunications extravaganza

•  Keynote – Buzz Aldrin

•  900 national and international delegates

•  1 day business event running 5 concurrent tracks and keynote

•  7 months project planning

•  National and International speaker management

•  Social events

•  Partner programs

•  Sponsor management

•  Collateral, signage, event branding

•  Exhibition & sponsorship management

•  Management of online registration, payment, processing and reporting

 201 •  3000 public attendees

•  5 Top NZ Bands – Midnight Youth, The Checks, J Williams, Savage and Scribe

•  National Schools Challenge

•  MC – Dai Henwood

•  Launch pad

•  National launch of “We live in Public” with a
live SKYPE feed to the producer in LA

•  Manage exhibitors and exhibition





HP NPI 2014 Roadshow

Microsoft Tech Ed 2013

XBOX: A VIP XBOX One Launch Experience

Ed Hardy (Hollywood) New Zealand launch

Big Fish Super Yacht Launch

Gillette Venus Breeze Volleyball Challenge

Planet 2010

HP NPI 2014 Roadshow

Microsoft Tech Ed 2013