PB Tech Expo ​see’s thousands queue up to get a look at the latest in innovating software and technology. Events Direct was tasked with creating a strong stand alone activation zone for HP’s OMEN, centralized around their latest technology and gaming simulation.

​Events Direct designed the stand around two custom built back and front lit lightboxes, designed and branded in a full 360. The lightboxes sat at just over 6metres tall and completely dominated the main halls sight lines. The core elements of the exhibition were positioned around this, with layouts that took waiting players around the zones footprint without causing backup in traffic. All custom furniture elements were creatively designed by our design team, and the overall aesthetic tied directly to OMEN’s proud red, white and black color palettes.