2016 saw the release of Dead Rising 4, the first of its series to be published by Microsoft Studios – and one of Xbox’s stand out games of the year. For its launch, Events Direct worked directly with the XBOX ANZ team to create an activation that got players both on the game early and excited for its end of year release. The activation was designed with elements from the survival horror game, including rustic wooden walls and paneling, barbed wire entrance and red lightning and detailing. The exhibition stand was a stand out piece for gamers getting their first glimpse at the awaited tittle.

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