For the Halberg Foundation Awards 2025, celebrating New Zealand’s top sporting legends, Events Direct created a premium Heineken bar experience at Spark Arena. Designed to complement the prestige of the evening, the bar featured a bold custom made concrete wall showcasing the Heineken logo, and a plush-fronted bar, adding a refined touch to the space.

To elevate the atmosphere, we incorporated lush greenery around the bar, bringing a fresh and stylish contrast to the sleek materials. Two branded plinths framed the installation, reinforcing Heineken’s presence, while dual TV screens played a dynamic brand video. A custom lighting display completed the setup, making the bar a striking focal point of the event. Blending craftsmanship, branding, and ambiance, this activation provided a premium experience befitting the celebration of New Zealand’s sporting greats.