In collaboration with Events Direct, Heineken, a global icon in the world of premium beer, introduced an exclusive VIP experience at the George FM DNB Hundy event held at Shed 10 in Auckland. This VIP space elevated the event atmosphere to a luxurious and sophisticated level.

Events Direct envisioned an activation that epitomised Heineken’s dedication to quality and elegance. The design concept revolved around opulence, featuring premium velvet furniture, drapes, and striking chandeliers that exuded an aura of luxury.

A custom-built concrete back wall served as the backdrop for the VIP area. This architectural feature not only showcased Heineken’s branding but also added a touch of modern industrial aesthetics, creating a unique visual contrast.

The Heineken VIP Space, meticulously crafted and managed by Events Direct, set a new standard for premium VIP spaces. It provided an inviting retreat for guests seeking a premium experience, and it highlighted Heineken’s commitment to quality and style.

This activation not only enhanced the overall event experience but also solidified Heineken’s reputation as a brand that values sophistication and creates memorable moments for its audience.