With their strong brand presence currently recognized in New Zealand, HP decided to add additional layers to its Armageddon footprint – including an entirely separate stand for HP Pavilion Gaming. Events Direct was engaged and created an atmospheric stand through use of strongly designed lighting elements, symmetrical layout and authentic gaming stage look. This came together as one of the strongest takeaways from Armageddon and was able to capture and keep the attention of those dedicated to watching and those passing by.