In 2022, Jaguar Land Rover, a global icon in luxury automotive excellence, partnered with Events Direct to create an unforgettable awards evening at the prestigious Karaka Pavilion in Auckland. This event marked a celebration of excellence within the Jaguar Land Rover brand and held special significance as Jaguar Land Rover sponsors the renowned Horse of the Year event in New Zealand.

Events Direct envisioned an event that mirrored the sophistication, innovation, and heritage of the Jaguar Land Rover brand. Drawing inspiration from the brand’s connection to equestrian excellence, the event seamlessly merged automotive luxury with the iconic venue.

To pay homage to New Zealand’s cultural heritage and extend a warm welcome to international Jaguar Land Rover guests, a traditional Maori powhiri was held. It set the tone for an evening that celebrated both global and local elements. The event was also expertly hosted by the charismatic Nadine Higgins, who brought her unique blend of professionalism and charm to the proceedings.

Events Direct purpose-built an outdoor venue adjacent to Karaka Pavilion to unveil the highly anticipated 2022 Land Rover. This strategic move allowed for a grand and dramatic launch of the latest model in the Land Rover lineup. The event culminated in the unveiling of the 2022 Land Rover, an eagerly awaited moment that generated excitement and anticipation among the guests.

The Jaguar Land Rover Retailer of the Year Awards 2022, meticulously managed by Events Direct, left a profound impression on attendees and the automotive industry at large. It was an evening that celebrated the dedication and achievements of Jaguar Land Rover’s global network of dealerships and partners.

This event underscored the brand’s connection to New Zealand’s equestrian culture, further solidifying Jaguar Land Rover’s reputation for excellence, innovation, and prestige. It provided a valuable platform for networking, recognition, and the unveiling of a new milestone in automotive engineering.