In 2021, Jaguar Land Rover, a name synonymous with luxury and innovation, entrusted Events Direct to orchestrate an elegant and prestigious awards evening. The venue chosen for this remarkable occasion was none other than St Matthews in The City, a grand church located in the heart of Auckland’s Central Business District.

Events Direct envisioned an event that encapsulated the essence of Jaguar Land Rover’s brand values – excellence, sophistication, and performance. The event’s design celebrated the timeless elegance of the brand, seamlessly merging modern luxury with classic charm.

St Matthews in The City was transformed into an opulent setting, bathed in warm lighting and adorned with Jaguar and Land Rover’s iconic branding. The juxtaposition of the church’s historic architecture and contemporary design elements created a truly unique atmosphere.

The highlight of the evening was the awards ceremony itself. Finalised with a projected mapping lightshow that took guests on a ride through the two brands, with a loud punchy soundtrack and an award winning animation.

The evening was expertly hosted by the charismatic Kerri McIvor, who added a touch of glamour and humour to the proceedings. Her wit and charm kept the audience engaged throughout the event .To keep the energy levels high, the event featured captivating entertainment, including live music, roaming performers, and interactive elements that celebrated Jaguar and Land Rover’s spirit of adventure.

The Jaguar Land Rover Retailer of the Year Awards 2021, managed meticulously by Events Direct, left a lasting impression on attendees and the automotive industry alike. It was an evening that celebrated the achievements and contributions of Jaguar Land Rover’s dedicated network of dealerships and partners. The yearly event successfully strengthened the brand’s image of luxury and excellence, fostering a sense of pride and motivation within the Jaguar Land Rover community.