In December 2022, ODD Company partnered with Events Direct to curate a one-of-a-kind activation at Hidden Valley, nestled in the picturesque region of Matakana. The activation represented a perfect blend of branding, entertainment, and immersive experience, showcasing ODD Company’s commitment to pushing creative boundaries.

The event activation at Hidden Valley was conceived as a surreal “larger than life” creative moment at the festival. Inspired by the scale of its surroundings, Events Direct designed a set piece experience that uncapped the imagination. The concept was built around the idea of discovering hidden gems within the valley, both in terms of the festival’s wonders and ODD Company’s unique marketing.

ODD Company’s Hidden Valley Activation achieved remarkable success. The event not only showcased ODD’s innovation in its marketing but also a profound connection between the attendees and the brand. The activation generated significant social media buzz, with attendees sharing their experiences, resulting in heightened brand awareness and engagement.