Following a large New Zealand Summer, Events Direct and Odd Company came together to produce an array of VIP activations for events across New Zealand. From indoor spaces like Truss Arena and Shed 10, to the outdoor fields of Christchurch CBD and Ohakune’s Mardi Gras festival.

The activation blended physical built assets with Odd’s creative marketing. The ODD light up fur wall structure became a quick staple, and blended the VIP’s LED elements with an ODD surreal twist.