For the highly anticipated return of the Red Bull Trolley Grand Prix, Events Direct was tasked with designing, fabricating, and delivering the spectacular Friends of Red Bull (FORBS) VIP area. As experts in event management, we created an immersive experience that elevated the event’s energy and brand presence.

At the heart of the VIP space stood a bold, two-story 20M custom structure, fully wrapped in Red Bull branding. The top level featured a boiler room-style configuration, allowing guests to experience Red Bull’s top-level artists in an exclusive setting.

Over the two-day event, our team ensured a seamless connection between the fans, the thrilling competition, and a strong corporate event management experience that resonated with both the brand and the audience. This activation highlighted our expertise as event organisers, creating unforgettable brand experiences.