Events Direct, a leading event management company in Auckland, brought White Claw’s signature energy to life with a fully custom-built pop-up in Newmarket. As experienced event organisers, we designed an immersive brand experience featuring a sleek monochrome design, bold visuals, and premium finishes.

Our expert event planning ensured maximum engagement, with guests interacting with a custom claw machine, winning exclusive prizes, and enjoying White Claw sampling—all while a live DJ set the vibe.

This activation showcased our ability to deliver high-impact event management with precision. Every guest walked away with their favorite White Claw flavor, making this activation a true reflection of the brand’s vibrant lifestyle.

All content is captured by our in-house photography team.