October in Auckland means New Zealand’s largest Pop culture event is right around the corner. 2016 also meant a long run of new releases in the gaming industry for Xbox one consumers.

Events Direct was tasked with combining the efforts of Xbox’s leading industry titles in a way that captures the masses at the Auckland event.

The stand featured a sleek, linear design. Color was used to represent the crossover of gaming studios, combined with custom built event furniture, large scale event signage and overhead studio brands marketed towards those seeing the stand from a distance.